Crescent Hotels & Resorts is a top 4 North American independent hotel management company. Crescent’s current business model revolves around being a major independent third-party hotel operator for institutional-grade properties and clients. Crescent currently operates over 100 hotels and resorts in the US and Canada. Crescent is an award-winning Marriott operator, having been awarded Marriott’s most prestigious award, the Partnership Circle Award and is one of the few elite management companies approved to operate upper-upscale and luxury hotels under the brand families of Marriott, Hilton, Starwood, Hyatt and IHG. Crescent also operates a collection of legendary independent hotels and resorts.
The success of Crescent Hotels & Resorts can be attributed to three core values: credibility, transparency and results. Crescent’s evolution and expansion has been strategic and deliberate since its creation. This growth has been accomplished by aligning with institutional clients, who, upon establishing their initial relationship with Crescent, have broadened their relationship with additional assignments. Achieving strong financial results to ensure client satisfaction is a principle that has always been a part of Crescent’s operating philosophy. ‘For us, hospitality is more than a business—it’s a way of life’.
Crescent’s first client and managed asset was the GEI-owned hotel, Midwest Hotel Conference Center (formerly Ramada Plaza Hotel & Conference Center), which it started managing in 2001. In 2009, the companies partnered to launch Crescent Hotels and Resorts (CHR) Canada. Tony Cohen, GEI’s President and CEO, is Chief Canada Officer at Crescent Hotels & Resorts.